Text Messages To Promote College Access
 

Text Messages To Promote College Access

 


Iowa College Aid is piloting a new service to help students prepare for and succeed in college and meet important deadlines - targeted text messaging.
Text messaging is one of the latest strategies to reach students at key times in the college process. One such time is referred to as 'summer melt'. This is when high school students commit to attending a college the end of their senior year but don't actually start in the fall. Summer melt is a growing problem, especially for low-income, first-generation students.
Two key student populations are included in the text messaging pilot - All Iowa Opportunity Scholarship recipients and Iowa foster care youth.
"We realized that many All Iowa Opportunity Scholarship recipients attending community colleges fail to meet deadlines for a second year of funding even though they are eligible," said Todd Brown, executive officer over state programs. "Timely messages will focus on informing students of these deadlines."
Foster care students are particularly susceptible to summer melt as they often have limited support and guidance. Messages will provide encouragement and resources to help keep them on track over the summer and through their first year of college.
The first text message was sent this week to foster care students. Iowa College Aid will evaluate the impact of the text messaging over the year to determine if it should be used for a wider student population in the future.
 

05/27/2015 1:00 AM |Add a comment
* denotes a required field.
Add Comment
 
Name: *
Email:  
URL:  
Comments: *
 
© 2019 YSS All rights reserved.